Brand collaborations with beauty influencers are among the most popular campaigns on Instagram, YouTube, and TikTok. These creators offer consumers impeccable style, trustworthy recommendations, and product tutorials. What is a beauty influencer? A beauty influencer is an online creator who publishes content for skin, nails, hair, and makeup. These creators focus heavily on quality ingredients…

Table of Contents Wine experiential marketing The shift in the wine industry from experiential to ecommerce Top ecommerce strategies for wine brands in 2021 What the industry will look like after COVID-19 Conclusion: Even as the wine industry slowly returns to pre-COVID experiential marketing tactics, ecommerce wine sales help brands do more for…

Table of Contents How is Instagram different from YouTube? What sets good Instagram and YouTube influencers apart from other creators? Instagram vs YouTube influencers: 6 Key differences In Conclusion: When considering Instagram vs YouTube, both platforms offer different options for content creation, so it can benefit your marketing campaign to use both. When…

Table of Contents What is shadow banning on social media? A short history of shadow banning The effect of shadow banning on your influencer marketing campaign Conclusion A shadowban might just be a minor inconvenience for the average social media user, but one of these unexpected and often easy-to-miss penalties could severely damage…

Table of Contents A shift in tattoo perception over the years Tattoo demographics Tattoo-centric television shows Types of content that works for the tattoo industry The challenges to the tattoo industry during COVID-19 Top 10 Instagram tattoo influencers to follow in 2021 The explosion of tattooists showcasing their work on Instagram has also…

Table of Contents What is ecommerce? Current ecommerce trends & statistics What are the most important parts to a successful ecommerce strategy? What are the biggest challenges when shifting from brick-and-mortar to ecommerce? In Conclusion: Moving your retail sales online opens opportunities that you won’t find in a physical store. Stores everywhere are…

Table of Contents What is a vlogger? How can marketers leverage vloggers to promote their brands online? 10 beauty vloggers to know in 2021 In Conclusion: Vloggers can enhance personalization and social proof for beauty brands. Cosmetic products and video are the perfect match, which is why there are so many amazing beauty…

Table of Contents How does Instagram’s algorithm work? 10 Ways to boost post engagement on Instagram In Conclusion: A good engagement rate on Instagram is all about nurturing genuine relationships with your followers. Currently, Instagram is one of the best places to connect with buyers online. With in-app shopping features that make it…

Table of Contents How is TikTok different from Instagram? What sets good TikTok influencers apart from other creators? TikTok vs Instagram influencers: The 5 key differences In Conclusion: Collaborating with authentic TikTok creators can connect you with new, engaged audiences. TikTok seemed to come out of nowhere as a top social media channel…